PROPEL WATER

Evolved Propel Water through national campaigns with Mindy Kaling, building social playbooks, and created a consistent look + feel, promoting fitness for all. Helped launch new Propel products and also brought back celebrity partnerships and influencer collaborations to create accessible fitness from the comfort of your smart device.

2021: PROPEL X MINDY KALING

Made breaking a sweat accessible to everyone via a nationwide Sweepstakes while simultaneously introducing a new brand partnership with Mindy Kaling through the #PropelSweepstakes. The sweeps amassed national recognition through traditional PR and UGC participation. The partnership was so successful, Mindy has since become their long-time celebrity endorsement.

2020 AT-HOME WORKOUT CAMPAIGN

Created a “fitness from home” campaign was free and accessible to all when COVID-19 halted every gym, studio, personal training session, and beyond. Thus the Propel At-Home Live Instagram Workouts were born. From 60-second “Move Breaks” to 30-minute live sweat sessions, Propel helped keep people moving in some of the most immobile of times.

2019 PROPEL CO:LABS FITNESS FESTIVAL

The Propel Co:Labs Fitness Festival was widely considered the “Coachella of Fitness”, and was all captured and published on social. Ideated for for UGC content, 1:1 trainer tips, 1-hour workouts on the main stage, and everything in-between. A highlight was how excited fans were to be featured on Propel’s Instagram.

2019 - 2021 ALWAYS-ON ORGANIC SOCIAL

In-between summer fitness campaigns, Propel kept social media hydrated and moving with endless content franchises to promote new Propel products and trending fitness moments while keeping with the orange and blue themes of the brand.