ROBINHOOD

Paid & Organic Social, Content, Campaigns

Worked seamlessly with Robinhood to elevate the norm of what a fintech brand could do on social. Crafted collaborations, executed campaigns in social, built an approach to TikTok, formed relationships with our fans and crafted the most epic memes you could imagine.

EVERGREEN ORGANIC

Worked closely with Robinhood to build organic content that laddered up to key messaging. This included real-time community activations, ongoing evergreen content and product launches. Also managed to get directors to publish memes of unicorns.

TIKTOK

Tasked to drive and determine how Robinhood should show up on TikTok. Sourced over 50 creators and selected to work directly with 4x creators and produced a bank of over 70+ unique assets that provided us with the content we needed to test our audience. Implemented a strategic process of testing and learning in order for us to evaluate different humor across a range of creators. Creators were briefed on evergreen / trending / brand love and bite-sized content.

@robinhoodapp one goes in your back pocket and one doesn’t #cryptowallet #learnontiktok #what ♬ original sound - Robinhood
@robinhoodapp Don’t worry, our web3 wallet is coming soon #crypto #web3 #space #galaxy ♬ original sound - Robinhood